Red23: Real Estate Diehards
Disrupting the brand landscape
With international reach, a massive customer base, over 10 years’ experience, and leading industry resources at their fingertips, Red23 had everything they needed to conquer the Melbourne real estate market: everything except a strong brand personality – that’s when Alpha State was invited to help clarify and articulate the Red23 brand.
What struck us immediately was Red23’s immense passion for what they do – genuinely going that extra mile for their clients – they seemed to us to be real diehards when it came to real estate – and then it dawned on us ‘R.E.D.’ wasn’t just a name, but an acronym and it had been staring at us this whole time – Real Estate Diehards!
This single idea spawned almost endless options for Red23 to express their unique brand personality, and presented an opportunity to really disrupt the Melbourne real estate landscape.