One of Australia’s leading towbar manufacturers engineer a complete overhaul of their brand.
Allin Towbars is a South Australian family owned and operated business, manufacturing, supplying and fitting virtually hundreds of types of towbars to suit most makes of vehicles. 2016 marked their 70th anniversary and as part of the celebration, the company appointed Alpha State to conduct a long term, strategic brand overhaul. the previous acronym ‘ATB’ was replaced with the friendlier and more personable ‘Allin’ and a new visual identity program was rolled out as a result.
The new brand is a reflection of the bespoke, custom craftsmanship and engineering that Allin prides itself on.