Allin Towbars

One of Australia’s leading towbar manufacturers engineer a complete overhaul of their brand.

Allin Towbars is a South Australian family owned and operated business, manufacturing, supplying and fitting virtually hundreds of types of towbars to suit most makes of vehicles. 2016 marked their 70th anniversary and as part of the celebration, the company appointed Alpha State to conduct a long term, strategic brand overhaul. the previous acronym ‘ATB’ was replaced with the friendlier and more personable ‘Allin’ and a new visual identity program was rolled out as a result.

The new brand is a reflection of the bespoke, custom craftsmanship and engineering that Allin prides itself on.

Allin Towbars enlisted Alpha State to help rebuild their brand from the ground up. To date, the roll out has included brand strategy and a new visual identity program, a new website and corporate literature, Workshop and showroom signage, Vehicle livery, Social media strategy, Video content and Expo display designs.