Little Pete Brewing – Fluerieu Born and Brewed
Brand Identity & Packaging
This is the story of how Warren Burgess and wife Beck grew what was once just a high school yearbook ambition and a pure love of beer, into a back-shed hobby and then into an all-encompassing family brewery. Their Langhorne Creek operation now produces some of the tastiest craft-ales South Australia has to offer with a bunch of other varieties in the pipeline.
Warren and Beck first commissioned Alpha State to help personify the brand, and it was in these early pre-production meetings that Warren mentioned his great-grandfather ‘Little Pete’. As we dug a little deeper, we came to hear more and more stories about ‘Little Pete’ and his big personality realising that the only thing small about ‘Little Pete’ was his height – a true reflection of the quintessential Australian beer drinker.
And from here, the name Little Pete was locked in allowing us to start on the development of the new brewery’s brand identity
For more information on Little Pete Brewing or to order a beer or two, please visit littlepetebrewing.com.au