City of Charles Sturt

Alpha State have helped Charles Sturt find their own voice through a number of different mediums and channels including brand strategy, visual identity development, market research, design, advertising and web development.
Alpha State have helped Charles Sturt find their own voice through a number of different mediums and channels including brand strategy, visual identity development, market research, design, advertising and web development.
Hello, I’m Charles Sturt.
Since our original rebrand in 2007, The City of Charles Sturt has gone through a dynamic series of evolutions, reinvigorating their brand image. With over 105,000 residents from over 100 cultures, Charles Sturt was, and still is, a diverse and unique place: It is a municipality; a local government; a community; a business centre; and a home. Alpha State has been an integral part of this process helping to establish a cohesive brand that truly reflects such a diverse city. And in doing so have helped create a sense of cohesion amongst the community further enabling them to identify with the City, stimulating pride and participation.









