City of Charles Sturt

Hello, I’m Charles Sturt.

Since our original rebrand in 2007, The City of Charles Sturt has gone through a dynamic series of evolutions, reinvigorating their brand image. With over 105,000 residents from over 100 cultures, Charles Sturt was, and still is, a diverse and unique place: It is a municipality; a local government; a community; a business centre; and a home. Alpha State has been an integral part of this process helping to establish a cohesive brand that truly reflects such a diverse city. And in doing so have helped create a sense of cohesion amongst the community further enabling them to identify with the City, stimulating pride and participation.

Alpha State have helped Charles Sturt find their own voice through a number of different mediums and channels including brand strategy, visual identity development, market research, design, advertising and web development.