Cancer Council SA – Drink Water Social Campaign
As an independent, non-government organisation, Cancer Council SA’s incredible work, from prevention and research to support and advocacy is only made possible by the extraordinarily generous support of the South Australian community.
Cancer Council SA aimed to encourage teenagers to choose tap water over soda, sugar-free, energy and diet drinks. The campaign was designed to combat the over-saturation of sugary drink advertisements over the summer period with positive water messaging.
Alpha State took on the challenge, creating a highly engaging 3D animation and a suite of social media content to capture the attention of young audiences. The campaign’s positive messaging emphasized that tap water is free, safe, and the best choice for hydration.
