Tourism Tonga

The Kingdom of Tonga is an archipelago comprising 176 islands scattered over 700,000 square kilometres of ocean in the South Pacific. Tourism Tonga approached Alpha State to review and redevelop their brandmark. The account grew to incorporate both print and online campaigns across the UK, USA, New Zealand and Australia. Plus a YouTube-like website and multimedia campaign for the 2011 Rugby World Cup calling for the world's 'Rugby Maddest Fan'.