Imagine Tomorrow

'Imagine Tomorrow' utilises a series of typographic designs placed above the heads of young community members - looking like little crowns -  to engage residents regarding the City's Community Vision on a one-to-one level. After all, these kids are the real future of the City: we want their dreams, thoughts, ideas and inspirations. And, as the tagline says, ‘We want to get inside your head!’. The campaign included print advertising, brochures and an integrated website and smartphone app that allowed residents to voice their opinions in real time with the council and their community.