“Hello, I’m Charles Sturt.”

Embracing the diversity of the City of Charles Sturt in all senses of the word has been the core message of this municipal brand. "Hello, I'm Charles Sturt." introduces a revitalised brand to the City's residents and visitors, embracing the fact that it is the people within the community that makes this place so special. To date, the brand has been rolled out across stationery, livery, website, mobile apps, press, outdoor advertising, environmental design, and a myriad of different signage applications using real residents as Council brand ambassadors.