The City of Tea Tree Gully, in consultation with PR agency Communikate et al, commissioned Alpha State to design and develop a new identity for the Council's future vision for the year 2040. create20forty was presented as an alphanumeric logotype and was coupled with a multi-coloured fingerprint texture to represent the community input into the project and the City's future development. The new identity was rolled out acroos multiple print collaterals, literature and stationery items.